Description

---

NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, and registrations are not transferable. To register for and use Pearson's MyLab & Mastering products, you may also need a Course ID, which your instructor will provide. Used books, rentals, and purchases made outside of Pearson If purchasing or renting from companies other than Pearson, the access codes for Pearson's MyLab & Mastering products may not be included, may be incorrect, or may be previously redeemed. Check with the seller before completing your purchase. "For courses in strategy." "This package includes MyManagementLab(r)." A Practical, Skills-oriented Approach to Strategic Management In today's economy, gaining and sustaining a competitive advantage is harder than ever. "Strategic Management" captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The Sixteenth Edition has been thoroughly updated and revised with current research and concepts. This edition includes 30 new cases and end-of-chapter material, including added exercises and review questions. Personalize Learning with MyManagementLab MyManagementLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. 0134422570 / 9780134422572 "Strategic Management: A Competitive Advantage Approach, Concepts and Cases Plus MyManagementLab with Pearson eText -- Access Card Package" Package consists of: 0134153790 / 9780134153797 " MyManagementLab with Pearson eText -- Access Card -- for Strategic Management: A Competitive Advantage Approach, Concepts and Cases" 0134167848 / 9780134167848" Strategic Management: A Competitive Advantage Approach, Concepts and Cases"

About the Author

---

Fred R. and Forest R. David, a father son team, have published more than 50 articles in journals such as "Academy of Management Review," "Academy of Management Executive," "Journal of Applied Psychology," "Long Range Planning," "International Journal of Management," "Journal of Business Strategy," and "Advanced Management Journal." Fred and Forest s recent article titled Mission Statement Theory and Practice: A Content Analysis and New Direction, published in the "International Journal of Business, Marketing, and Decision Sciences," is changing the way organizations devise and use vision and mission statements. Fred and Forest are coauthors of "Strategic Management: Concepts and Cases A Competitive Advantage Approach "that has been on a two-year revision cycle since 1987 when the first edition was published. This text has been a leader in the field of strategic management for almost three decades, providing an applications, practitioner-approach to the discipline. More than 500 colleges and universities have used this textbook over the years. For seven editions of this book, Forest has been sole author of the "Case Instructor s Resource Manual, "having developed extensive teachers notes (solutions) for all the cases. Forest is author of the Case MyLab and Chapter MyLab ancillaries, as well as the free Excel Student template found on the author s Web site. www.strategyclub.com The authors actively assist businesses globally in doing strategic planning. They have written and published more than 100 strategic-management cases. They were invited keynote speakers in September 2015 in Monterrey, Mexico, at the XXII Congreso Industrial, the largest Congress of Industrial Engineering in Latin America. They were also invited keynote speakers at the Pearson International Forum in Monterrey, Mexico, delivering a one-hour presentation to 80 Spanish-speaking, management professors. With a Ph.D. in Management from the University of South Carolina, Fred is the TranSouth Professor of Strategic Planning at Francis Marion University in Florence, South Carolina. Forest has taught strategic-management courses at Mississippi State University, Campbell University, and Francis Marion University."