Description

---

This book examines and illustrates the use of design principles, design thinking, and other empathy research techniques in university and public settings, to plan and ethically target socially-concerned transmedia stories and evaluate their success through user experience testing methods.

About the Author

---

Kevin Moloney is Assistant Professor in the Center for Emerging Media Design and Development at Ball State University, USA. He researches transmedia storytelling in journalism, documentary, activism, and other socially-concerned genres. For 20 years, he was a regular contributor to the New York Times covering the Rocky Mountain region of the United States and Latin America. He visually reported more than 960 stories for the Times, 50 of which appeared on page 1. His work has also appeared in news magazines worldwide, including National Geographic, Time, Stern, and Paris Match.