Description

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Highly practical and engaging, Sports Marketing equips students with the skills and techniques they need to be successful marketers in any sporting environment. The book blends marketing theory with practitioner insights into current issues and future directions in the sports industry.

About the Author

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Michael J. Fetchko is President and Managing Director of ISM USA, a full-service event and sports marketing agency, and co-director of the Pittsburgh Center for Sports Media and Marketing at Point Park University, USA.Donald P. Roy is Professor of Marketing at Middle Tennessee State University, USA.Vassilis Dalakas is Professor of Marketing at California State University San Marcos, USA.