Description

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Now in a fully revised and updated fourth edition, Event Management in Sport, Recreation and Tourism provides a comprehensive theoretical and practical framework for planning and managing events at all levels, from smaller local events to mega-events.

About the Author

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Cheryl Mallen is Associate Professor in the Department of Sport Management at Brock University, Canada. Her research involves knowledge, event management, and environmental sustainability. She is well published, with articles in the Journal of Sport Management, Sport Management Review, and European Sport Management Quarterly, as well as other journal outlets.Lorne J. Adams is Associate Professor (Retired) in the Department of Kinesiology at Brock University, Canada. He is the recipient of four teaching awards, including the prestigious 3M Teaching Fellowship. He has been a coach and served as Athletic Director for 10 years.