Description

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Now in a fully revised and updated second edition, Research Methods for Sport Management provides a complete introduction to qualitative, quantitative and mixed methods for sport management students and practitioners.

About the Author

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James Skinner is the Dean of Newcastle Business School and a Professor of Sport Business at the University of Newcastle, Australia. He was the inaugural Director of the Institute for Sport Business at Loughborough University London, UK. He has published extensively on research design and methods and teaches postgraduate research methods internationally. Aaron C.T. Smith is a Professor and the Director of the University of Canberra Research Institute for Sport and Exercise (UC-RISE), Australia, and a Professor in the Institute for Sport Business at Loughborough University London, UK. He is a specialist in research methods, with a particular interest in qualitative procedures, social media, and cognitive ethnography. Daniel Read is a Lecturer in the Institute for Sport Business, Loughborough University London, UK. His research interests focus on the digitalization of the sport industry and sport integrity using quantitative and qualitative methods. Lauren M. Burch is a Senior Lecturer in the Institute for Sport Business at Loughborough University London, UK. Her research interests focus on examining the gendered construction of brand identity and brand positioning of athletes through social media and the examination of discourse and sentiment within content on social media. Jacqueline Mueller is a Lecturer in Sport Business and Leadership at the Institute for Sport Business at Loughborough University London, UK. She uses qualitative and quantitative methods in contemporary leadership research.