Description

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Translated from the original Dutch, Strategic Brand Design offers students and professionals a clear overview of the most important steps in developing brand identity from a marketing perspective. It aims to bridge the gap between marketer and designer, by containing all the knowledge that both parties need to understand and work together successfully on branding projects.

Consisting of four parts, the book begins with a clear explanation of the most important marketing concepts in part 1, followed by a clear step-by-step plan for research and strategy in part 2. Part 3 provides a comprehensive toolkit for brand design based upon that strategy, while part four contains a plethora of methods, tools, and models for practice, as well as questions and assignments to support classroom teaching.

Practical, accessible, and firmly grounded in research and theory, this book is an ideal reference guide for higher vocational students, and students on modules and programs relating to the fields of brand, design, marketing, and communication.

About the Author

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Roel Stavorinus is an independent brand and design strategist and has completed more than 90 brand projects over the past 20 years - alternately on the side of organizations (clients) and that of creative agencies. In the past, Roel worked as a lecturer at various colleges. He still gives guest lectures and training. He also regularly publishes articles about brand, marketing and design.