Description

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Now in a fully revised and updated third edition, Event Management in Sport, Recreation and Tourism provides a comprehensive theoretical and practical framework for planning and managing events. Focusing on the role of event managers and their diverse responsibilities through each phase of the event planning process, this is still the only textbook to define the concept of knowledge in the context of event management, placing it at the centre of professional practice.

Designed to encourage critical thinking on the part of the student, this book helps them develop the skills that they will need to become effective and reflective practitioners in the events industry. Containing a rich array of international real-world case studies, data and practical examples from sport, recreation and tourism contexts, this third edition is also enhanced by two completely new chapters on contemporary management issues and ethics in event management.

Event Management in Sport, Recreation and Tourism is essential reading for any student or practitioner working in event management, sport management, leisure management, outdoor recreation or tourism.

About the Author

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Cheryl Mallen is Associate Professor in the Department of Sport Management at Brock University, Canada. Her research involves knowledge, event management and environmental sustainability. She is well published, with articles in the Journal of Sport Management, Sport Management Review and European Sport Management Quarterly as well as other journal outlets.Lorne J. Adams is an Associate Professor (Retired) in the Department of Kinesiology at Brock University, Canada. He is the recipient of four teaching awards, including the prestigious 3M Teaching Fellowship. He has been a coach and served as Athletic Director for 10 years.