Description

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In a world where everyone is trying to monetise their side hustle and the 5-to-9 is as valuable as the 9-to-5, building your brand is a necessity. But how can you work out what your brand is? How can you make it relevant, and how can you give it real longevity?

This indispensable step by step guide will help you understand all the key considerations as you build solid foundations for your brand to thrive and grow. Complete with creative tasks, and shared personal insight from two creative strategists who have worked with some of the world's most renowned brands, How to Build It will set you on the road from nowhere to everywhere.
 

About the Author

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Damola Timeyin is a creative strategist. Formerly a strategy director and partner at advertising agency Bartle Bogle Hegarty and member of founding team at Osper, one of the UK’s first mobile banks for young people. At BBH he delivered everything from social to brand strategy for household British brands such as Tesco, Weetabix and Clarks Shoes. When he is not working on brands, he moonlights as Head of Strategy for creative network, People of Culture Collective (PoCC) and mentors young people who want to break into the creative industries.

Niran Vinod is a creative strategist at the Creative Shop, working with fashion, retail brands and agencies to help them maximise their creative potential on the platform. Bringing together photography, design and technology for brands is nothing new for Niran as he has bridged the worlds of commerce, content and community for over 10 years, with past experience at We Are Social, Independents United and AKQA focusing on the Nike Football account.