Description

This is the world's first law firm marketing coloring book. Studies have shown that taking "digital down time" is a healthy way to exercise your mind, which is the inspiration behind publishing this book. So color away while reflecting on ways to grow your business.

THE NEW COLORS OF LAW FIRM MARKETING combine quotes heard over the years while working on marketing and business development consulting with law firms, along with cartoons to illustrate the points. These often-humorous comments have probably been uttered in your firm.

Coloring is SIMPLE. You can do it at your own pace. Each illustration is accompanied by content designed to focus your concentration on amplifying new business growth. They are perfect for using markers, gel pens, watercolors or color pencils.

When coloring the cartoons and reading the accompanying content, you will:

• Grow more revenue - The key here is to convert your firm's values to "their" needs.
• Grow more clients - Go for that 50% factor that most lawyers tend to overlook - past clients.
• Open more doors - Practice your pitches, proposals and even lunch.
• Build a strategic advantage - Know why your current clients do business with you.
• Create more opportunities - Rainmaking begins under your own roof.
• Overcome the fear of the sales process - Get out on the business development trail.

The front cover reflects the journey from new lawyer to business generator. We hope you enjoy this humorous look at your law firm.