Description

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The Value of Design in Retail and Branding creates a much-needed bridge between different disciplines involved in retail design, bringing together a range of research and insights for practice in these disciplines, improving the impact of design.

About the Author

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Katelijn Quartier is Assistant Professor of Retail Design at Hasselt University, where she is academic director of the Retail Design Lab Knowledge Center. Ann Petermans is Assistant Professor at the Faculty of Architecture and Arts at Hasselt University, where she works on designing for experience in designed environments, for diverse user groups and subjective well-being. T C Melewar is Professor of Marketing and Strategy at Middlesex University, London. Charles Dennis is a Professor of Consumer Behaviour in the Department of Branding & Tourism at Middlesex University, London.