Description

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Development: an Approach to Management and Strategy looks at the work of Turnberry Consulting, a planning consultancy created to assist landowners to develop real estate projects. This unique practice tends not to act for developers, insurance companies or retirement funds - or any organisation where the primary motive for development is finance. Nearly all of their projects evolve from practical need, where quality and functionality are the prime driving forces. Although a relatively small company, Turnberry Consulting is able to influence major projects in terms of direction and approach. Turnberry's main activities cover development strategy, town planning and real estate, with project managers taking a crucial role. In some cases, such as Ascot Racecourse or Cadbury's at Bournville, they can be intimately involved in a project for a decade; in others their influence is more transitory. Development: an Approach to Management and Strategy provides insight into how Turnberry's bespoke, conceptual approach compares to the more traditional workings of the project management industry. It will be of interest to organisations contemplating major projects, practitioners in the development industry, architects and planners, and anyone studying project management or related disciplines.