Description

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The term Green Marketing (GM) comes into the light late 1980 and early 1990. The first workshop on Ecological Marketing in 1975 which is organised by American Marketing Association (Karunakaran, 2015). The needness to feel a necessity for implementing the approachable and affordable GM practices in automobile industry regarding current time period. This branch of marketing (GM) makes us more alivable and reduce the pace in-between nature and biotic substance (i.e. all alive animal, tree, human being weather it is consumer or marketer or government body or other else ). The reduction of harmful effect on our environment, it may possible to utilize the substitute fuel, which is untoxic in its nature i.e. solar energy, propen, Compressed Natural Gas (CNG), bio-disesl, ethanol and hydrogen.