About the Author

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Brand strategy, concepting and design are at the core of my business.Founder of SVT Branding and Design Group. The design company that is specialized in consumer environments and retail development. The proverb is 'Design gives form to the thought; so it begins with the thought.'Writer of the book 'Retail Branding; form Stopping Power to Shopping Power.Tutor at the Piet Zwart Institute, Retail Design MastersTutor at the TU Delft and TopTech, Retail Design Masters.Lecturer at many places e.g. Nijenrode University, Eurib master of design management, and international equivalents