About the Author

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Stephen served as head of the ARF's Knowledge Center, and is presently Senior Consultant at his consulting firm. He consults and writes about brand growth through consumer insight, digital strategy and measurement to help people, within brand organizations gain perspective that is valuable for their strategy and execution.

The Digital Metrics Field Guide is his third book. Prior books were The Online Advertising Playbook and Listen First! Turning Social Media Conversations into Business Advantage, both published by John Wiley & Sons.