Description

This book is highly recommended for anyone interested in what goes wrong in many sustainability efforts greenwashing and how to get companies back on track to develop more sustainable business models. It provides an in-depth analysis of the story of sustainability and broad coverage and taxonomy of greenwashing. Most importantly, it provides a nice blueprint to think about how your company can become truly green. With case studies of expert quotes and infographics, the book encapsulates the history of sustainability as well as outlines the risks of greenwashing. Most importantly proposes ways that with the right corporate commitment for a friendly environment.