Description

If you're working in the field of car dealerships and are now finding ways to connect and attract more customers, this book is a perfect guide for you. This book goes beyond conventional marketing, sales, and branding. It contains actionable tips and the thought processes behind them.
By reading this book, you will learn:
- How brand connection can transform both your internal and external experience
- Ways to rid your business of the exhausting churn of 30-day sales cycles and tactics
- Powerful alternatives to common sales, fixed ops, and people strategies
- Branding insights, retail strategies, and business tips that get real, lasting results
- A new model of marketing focused on the connection to your consumers
- An approach for the 10% of dealers who are focused on growth to take advantage of an unprecedented opportunity for brand expansion