About the Author

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Ernest Wilkins is a seasoned writer with expertise spanning cultural critique, advertising, and personal essays. With over a decade of experience, he's shaped culturally-resonant narratives for global giants like Nike, Twitter, Twitch, Red Bull, and Jordan Brand. His pen has graced pages of top publications, including GQ, Rolling Stone, Pitchfork, New York Magazine, and the Chicago Tribune. Beyond his commercial work, Ernest is the mastermind behind "Office Hours Mag", a newsletter for the culturally curious, and "Gameday Grails", a treasure trove for vintage sportswear enthusiasts. When the day's work ends, Ernest cherishes time with his family and crafting intricate playlists. Whether it's copywriting, crafting editorial strategies, or diving deep into audio, Ernest's multifaceted talents shine through, making him a force to reckon with in the world of storytelling. A few fun tidbits: Indie rock icon Andrew WK taught him how to ride a bike, and he's left his mark on pop culture with contributions to memes and appearances on shows like ABC's Supermarket Sweep.