Description

In the world of brands--where design, research, and strategy intersect--there are few figures who have left as indelible a mark as Walter Landor. A pioneer, a visionary, and a true master of his craft, Landor revolutionized the way we perceive and interact with brands. "Products are made in the factory, but brands are created in the mind," stated Walter.

Landor Associates helped create some of the world's most recognized brands, including Coca-Cola, Levi's, Cotton Inc., Kellogg's, GE, Fuji Film, Saturn, Miller Lite, Alitalia, 20th Century Fox, Philip Morris, Singapore Airlines, 3M, the World Wildlife Fund, Pacific Telesis, Wells Fargo Bank, Dole Foods, Del Monte, Safeway Stores, and Bank of America.

Based on research conducted at the Smithsonian National Museum of American History, this book is a collection of Landor's inspiring designs, quotes, articles, and speeches that offer profound insights into his creative process and leadership philosophy. In this book you will discover Landor's enduring branding wisdom. "History has a very important message for the designer as well as the people he designs for," said Walter.